As a business owner, you need to announce your presence in the online world, this has made many businesses to grow larger. The Facebook page allows you to advertise your products and services online via the Facebook platform.
However, some people do not still understand how to create a well-optimized Facebook business page and we will carefully analyze and explain this.
According to Facebook: “Pages are places on Facebook where artists, public figures, businesses, brands, organizations and nonprofits can connect with their fans or customers. When someone likes or follows a Page on Facebook, they can start seeing updates from that Page in their News Feed”.
Before creating a page, you should have in mind the name you want to call your business if it is a new business but if it is an old business then you still use your business name.
Go to www.facebook.com/pages/create
A page will come out as shown below;
- Business or Brand
- Community or Public Figure
I choose Business or Brand, Click “Get Started”. The next page will load as below;
Fill in your Page Name, category, address, postal code and phone number. You can decide to hide your address by clicking the box below the phone number. Then click “Continue”.
A page will load for you to choose your profit picture, this could be your page logo or image pertaining to your business. You can skip if you do not have but it is always advisable to insert a profile picture. Once you have uploaded a profile picture another page will load for “Cover Picture” (this is the picture forming as background on top of business pages). Choose a bigger picture of maybe background or what you sell.
Once that is done, your page will be created and will be displayed. However, it doesn’t stop there, you need to optimize your page to perform very well.
First is you create a username, to do this click on “Create Username”, a new window will come out below;
After typing your username (ensure it carries your page name), click “Create Username” and you will get the message, “You’re all ready”, click Okay.
The next thing is to insert page info, click on the button beside Share button and click “Edit Page Info”,
Type in a brief info about your business, beside your phone number, change to code to +234 Nigeria, click SAVE CHANGES.
You can scroll down, add your email, website, then SAVE CHANGES.
You now have a well optimized website, you can add an action to the Add a Button below the profile cover.
The Supreme Boss is an Entrepreneur, Affiliate Consultant/Mentor, Social Media Marketer, Web Designer, Blogger, SEO Expert and An E-commerce expert with over 5 years. He believes in hard work and consistency.